Thrive Themes - Brand Strategy
Brand Visual Identiy, Art direction & Marketing
Year:
2017-2025
Timeframe:
Tools:
Framer, Figma, Mid-Journey
Category:
Creative Direction & Marketing
Overview
Nutra Coil aimed to disrupt the supplement market
Nutra Coil set out to disrupt supplements with sustainability and transparency. I designed the logo, packaging, and visuals to reflect these values. Using organic shapes, clean typography, and a calming palette, the design conveys trust and simplicity. I also created guidelines for consistency across platforms.
Problem
Nutra faced the challenge of creating an app that effectively connects users with shared interests and opportunities in an intuitive and engaging way. The existing platforms lacked personalization, leaving users overwhelmed by irrelevant content and disconnected from meaningful interactions.
Solution
To solve this, I designed a user-centric experience that prioritizes personalized content, easy navigation, and seamless interaction. The app leverages smart algorithms to recommend content based on user preferences, fostering genuine connections. A clean, modern interface ensures a smooth experience, while interactive features encourage users to engage and stay connected, solving the initial problem of relevance and usability.
